Ad Requirements
Standard rates include normal ad layout and typesetting which can include borders and clip art. Non-standard items such as original graphics, logos, calligraphy, etc. may be arranged as can grayscale or original photos. (Call for pricing.) Please allow ample time for us to provide non-standard services.
Electronic/Digital Ads ("camera-ready" ads via email)
When sending digital files, please use the following specifications—and always fax a copy of the ad so we can be sure the finished product looks exactly as you intended.
Platform: PC format only
Files Accepted: PDF (uncompressed, prepress high resolution setting in Distiller) or Postscript files; JPEG; TIFF
Color: Please send all files in CMYK mode.
Embedded Images: The MINIMUM resolution requirements are 300dpi for full-color artwork or grayscale artwork and 1200dpi for Bitmap (black & white line art). Images and logos from web sites are NOT usable for print ads.
Camera-Ready Ads (if you must print and mail)
Must meet our above size guidelines
Printed preferably on a laser printer (not inkjet)
Mailed flat with no folds through ad or artwork
Delivered to us on or before the deadline
100% complete (the ad will be run just as received)
Ads That We Create For The Customer
Clearly written rough draft of ad text must be delivered to us on or before the deadline along with any suggestions for artwork, borders, etc.
Any logos, borders or photos that might be supplied by the customer must be delivered to us on or before the deadline. These must be mailed flat with no folds through artwork and printed preferably on a laser printer (not inkjet).
If we will be providing logos, borders or photos for you, we prefer to have a fax number where we can fax an ad copy to you for proofing. If you do not have a fax machine or can not make arrangements for a neighboring business or copy shop to receive a proof for you, available graphics and layout will be left up to our discretion.
Space for color can become limited especially at holiday time so please call for availability.